Paramount Theatrical // Wavemaker
Year
2017
Awards & Mentions
- Mobile Media Excellence Award
Deliverables
- Interactive Mobile Video
- Rich Media Mobile Ad Unit
Transformers The Last Knight Interactive Mobile Video
This ad unit is a mobile interactive video ad. The user is tasked with wiping away the debris from the screen. Tied to key visual points in the video along with haptic feedback, the screen fills up with dust and debris. The interactive video is followed up be a panorama / parallax rich media ad unit where the user is able to tap on hotspots and watch character videos.
