Disney Theatrical // OMDe
Year
2017
Deliverables
- Interactive Mobile Video
- Rich Media Mobile Ad Unit
Thor Ragnarok Interactive Mobile Video
Following the success of the Pirates interactive video campaign, Disney wanted to utilize interactive video once again for Thor Ragnarok. Building off the concept of collecting items during the video used for Pirates and adding a twist to allow the user to choose their own adventure. Collaborating with the team at Disney to develop the concept and create custom trailers for this campaign, this follow up campaign to Pirates once again broke industry benchmarks.