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Keeping it simple can create as an impactful of an experience as most complex ad unit. When you marry the right concept with the right product the brand message becomes crystal clear.

Acuvue Contact Lenses is a great example of this. Here I pitched the idea of viewing the video though eyes without contact lenses. Prompting the user to simply press and hold anywhere on the screen to blur and un blur the video helped drive home the brand message as well complemented their existing creative in a meaningful way.