Disney Theatrical // OMDe
Year
2016
Awards & Mentions
- Silver // MMA Smarties // North America – Mobile Video
Deliverables
- High Impact Rich Media Mobile Ad Unit
Disney’s Moana High Impact Interactive Mobile Ad
For this campaign Disney wanted to showcase their new IP in a meaningful and impactful way. Working with the team at Disney and OMDe and utilizing almost every possible toolkit on hand, we created a highly engaging and delightful campaign. Integrating various toolkits which are triggered throughout the experience by the user help to surprise and encourage the user to dive deeper into the experience.
