686 Outerwear & Technical Apparel
Year
2006 // 2011
Deliverables
- Creative Direction
- Photography
- Seasonal Catalogs
- Digital / Print Advertising
- Website Design UX/UI
- Apparel
- Print Patterns
- Apparel Teck Packs
- POS & Environmental Installations
686 Outerwear & Technical Apparel – Catalogs
While at 686 I had many responsibilities and involvement with multiple factions within the organization. One of core responsibilities was catalog concept, design, and production. I was involved in everything from product photography, hiring freelancers, sourcing print vendors, shooting b roll, press checks and budgets. The winter catalogs were the biggest productions of the year. Each catalog was over 300 hundred pages and took 3 months to complete.