686 Outerwear & Technical Apparel
Year
2006 // 2011
Deliverables
- Creative Direction
- Photography
- Seasonal Catalogs
- Digital / Print Advertising
- Website Design UX/UI
- Apparel
- Print Patterns
- Apparel Teck Packs
- POS & Environmental Installations
686 Outerwear & Technical Apparel – Marketing
While at 686 I had many responsibilities and wore an assortment of different hats. One of my core responsibilities was the concept and development of the yearly advertising campaigns. Starting at the inception through the pitch to the executive leadership team, I was responsible for hiring photographers, scouting locations, shooting b roll, post production, and finally implementation through an variety of marketing channels and mediums. These are a few of my favorite print campaigns.