Disney Theatrical // OMDe
Year
2017
Awards & Mentions
- Gold // OMMA Media Post
- Best in Show // Smarties – Indonesia
- Venture Beat >
Deliverables
- Interactive Mobile Video
- Rich Media Mobile Ad Unit
Pirates of the Caribbean Interactive Mobile Video
This ad unit is a mobile interactive video ad. The user is tasked to collect all the treasures during the video to unlock more content after the pre-roll video. Working closely with the team at Disney that creates trailers, we came up with a cut uniquely suited for this experience. Creating the in video assets from scratch along a few special effects over the video, this experience came to life and blew away industry standard metrics.
